Introduction Search is changing. Instead of clicking through ten blue links, users increasingly get answers directly from AI systems like ChatGPT, Gemini, Claude, and Perplexity. This shift has created a new challenge for marketers: how do you make sure your content gets cited? That's where Generative Engine Optimization (GEO) comes in. What is GEO? Generative Engine Optimization is the practice of improving how AI systems discover, understand, and reference your content. GEO
